What do Captain Picard, Master Chief, Knuckles, Drew Barrymore, Lt. Dangle, and Creed have in common? A Super Bowl commercial, of course

It’s that time of year again, folks. Yes, we’re talking about the Super Bowl. And while many are gearing up to cheer for their favorite team, many are content to just watch some of the creative commercials airing during the big sporting event.

Most ads won’t air ahead of the February 11 event, unlike the Paramount + Super Bowl 2024 commercial which uses humor and pop culture references in an aim to highlight the streaming platform’s diverse content.

In the Super Bowl 2024 commercial, a small gathering stands in the snow on Paramount Mountain, pondering a giant cliff wall blocking their path. This unlikely group is made up of the distinguished Patrick Stewart, Drew Barrymore, Arnold from Hey Arnold, Knuckles, Miami Dolphins quarterback Tua Tagovailoa, Reno 911’s flamboyant Lieutenant Dangle, the stoic Master Chief, Peppa Pig, Dora the Explorer, and the seasoned host of Survivor, Jeff Probst. On a nearby outcrop of rocks, stand Creed’s Scott Stapp and Mark Tremonti, performing their 1999 hit, Higher. Creed? Huh. We thought they broke up years ago.

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