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Why is 2K being so quiet about Civilization: Eras & Allies on mobile?

Civilization: Eras & Allies quietly dropped into soft launch this December. But developer 2K seems to be taking a relatively sedate approach to promoting this new take on Civilization for mobile despite this being one of their hottest franchises and a landmark in strategy gaming.

It’s not an overstatement to say that the Civilization series revolutionised strategy. The grand scope of the games, covering human history from the prehistoric past to the distant future, with all the conquering, technological breakthroughs and empire-building in between, has been a hit since the first entry hit store shelves in 1991. … [MORE]