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Is Microsoft’s ad-supported game the big step for global Game Pass Mobile success?

Advertising in your video games? Microsoft may have a model that can convince you…a new model of Game Pass where you can “watch 30 seconds of an ad and then get two hours of game streaming.” It might all sound a bit bizarre, but we think it could help them grab the attention of more global players through a device that you might just be holding in your hand right now.

As reported by TweakTown, Xbox CFO Tim Stuart has suggested ad-supported game streaming – something that wouldn’t sound out of place in a TV or movie service briefing. At a summit last month, he suggested the company could expand their Game Pass subscription model—already available on mobile—to include ads, but don’t worry, this isn’t quite the same as Netflix. Instead, Tim pointed to areas like Africa, India and South-East Asia as the target. Areas with little console uptake…but a lot of mobile phones. … [MORE]